Claroti teams with UVA students on AI demand generation project

Claroti has launched a six-week summer project with University of Virginia students to build an AI-powered, speaking-led demand generation system through Riipen. The effort is designed to expand Claroti’s marketing capacity, support founder Traci Robinson-Williams’ new book, and show how smaller firms can use AI and student talent to compete with larger rivals. Why it matters: - Claroti is using a student team and AI tools to build marketing capacity without adding permanent headcount. - The project is designed to help a smaller firm scale revenue growth work with fewer resources and lower long-term cost. - Students get hands-on experience with real business needs, which Claroti says can improve job-market readiness. What happened: - Claroti launched a summer collaboration with University of Virginia students to design and build an AI-powered, speaking-led demand generation system. - The six-week project runs through Riipen, an experiential learning platform that connects employers with student teams on business challenges. - The work supports InnoMaginate!, a recent book by Claroti founder Traci Robinson-Williams. - Claroti is based in Reston, Virginia. The details: - The student team will use AI tools to build marketing capabilities for Claroti. - Deliverables include audience targeting, content development, AI-assisted marketing workflows and performance measurement. - The book introduces the InnoMagination™ framework, which Claroti describes as a methodology for uncovering hidden revenue inside existing product and service portfolios. - Robinson-Williams said the project gives students a chance to work on real business challenges while learning how to find and unlock revenue already embedded in a company. - Robinson-Williams said the combination of AI fluency and business-growth thinking is what students should be learning now. - Robinson-Williams said AI is a capacity multiplier that gives Claroti research depth, content output and execution speed. - Claroti said the student team will help the firm move faster than a traditional marketing organization could with a larger budget and longer timeline. - Claroti’s current offerings include the InnoFit™ Diagnostic. - The company says its work helps B2B tech growth leaders surface underleveraged assets, reimagine existing value and chart low-risk paths to measurable growth. - Claroti lists more information on its website . - The press release also included contact details for Lana Bian at Claroti, including a phone number. Between the lines: - The project is a practical test of whether AI and student labor can help smaller firms close the resource gap with larger competitors. - The collaboration also reflects a growing push to tie university learning more directly to live commercial work. - Claroti is positioning InnoMagination as a growth model that avoids the need for new products or major capital outlays. What’s next: - Over the next six weeks, the student team will build and refine Claroti’s demand generation system. - Claroti expects the project to strengthen its marketing operations while showing a repeatable model for AI-enabled growth. - The company is likely to use the collaboration as an example of how emerging talent can support faster business execution. The bottom line: - Claroti is betting that AI plus student talent can deliver enterprise-style marketing output for a fraction of the usual time and cost.